News & Deals: Arri Alexa and Amira

This seems like an uncommonly ill-informed take for the team at PVC. The licensing model is a return to how top-end cinema cameras (like the Mini, Amira and Venice) have functioned for a decade. It’s only the Venice 2 and MiniLF that have moved away from the model. So it’s clearly not some harbinger of industry doom, and newfound gatekeeping methods (like they’re suggesting), but a price-cutting measure obviously introduced to try and move hardware in a rapidly contracting market (as venture capital has fled away from Streaming Services and into AI development). 🤷‍♂️

Did they need to talk about this with Alexa Mini and Amira licences too ? Looks like in production domain camera makers are used to project one's dissatisfaction with crumbling society while the real culprits are somewhere else.