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Category: FocusPulling Original

18 May 2016

Five Reality Checks on Virtual Reality (and introducing: VRcine)

Written by Paul Moon

Everyone is talking about virtual reality (VR).  People are throwing endless stacks of money at it, like AOL during the (first) Clinton era.  Time to give in?  I remember the moment about a year ago when I realized, to my horror, that everything I’d shoot would start taking up double the space, in 4K resolution.  And here we are, one year later: Welcome to VR.  Before we get too excited, here are some proposed reality checks on virtual reality:

  1. Img_0_3_Venice3604K STINKS: It’s impressive for normal video (don’t forget, most ARRI Alexas shoot 1080p), but for VR, it’s barely adequate: you’re looking at DVD quality or worse. Do we have a choice? Not really — at least now. We’re stuck with a delivery method for VR like an old-skool, legacy compromise: cramming the entire 360-degree sphere into one flat 16:9 video frame, as in that psychedelic wavy thing you see at right. It’s like a massive exaggeration (all over the place) of the technological compromise we get from DVD media that stores squished 4:3 content, then gets stretched out to a 16:9 widescreen aspect ratio.  That’s a resolution-loser, taking you below the evident specs.  So, VR in 4K looks relatively awful, because of all that frugal stretching out of pixels, and it’s going to be a while before playback can exceed 2160p on mobile devices to make up for it.
  2. GoProOmniVR CAMERAS ARE THE WORST:  Always underestimating the sophistication of viewers, the blue chip camera manufacturers are up to their usual mischief:  dragging their feet and re-packaging outdated inventories, because their objective (of course, god bless them) is to maximize profits and compete only if they have to.  The best example is GoPro, who inexplicably got lavish attention at NAB for throwing a bunch of old Hero4 Black cameras into a cube frame and calling it the Omni at a cost of $5k.  They are the same $500 Hero4 toys that we know to blow out highlights, record at pitiful bitrates, use tiny sensors with few (and poor) lens elements, and have the dynamic range of cellphones.  You can feed power to each separate camera from a squid at best, then individually offload the six microSD cards, then stitch all of them together in post-production, tediously.  Same for 360Heros, though they are developing the first serious option on the horizon because it will leverage arrays of Blackmagic Micro Cinema Cameras, with their log color space, cinema-quality dynamic range, and interchangeable lens mount.  Meanwhile, none of the contenders even planned for arrival later this year, from Sphericam to Vuze to Orah 4i to 360fly to Samsung Gear 360, will offer anything much better than webcam quality.  Even the $60k OZO is awful. The video that Nokia actually uses to sell it demonstrates just how bad it is: a bunch of webcams in a ball, with gooey color rendition and kindergarten dynamic range.
  3. VR ISN’T 3D UNTIL IT’S WORSE:  Did you think cramming 360 degrees into a flat 16:9 frame is crazy? Trying halving that next, and you will finally add three-dimensionality to VR.  Now we’re back to the ’80s when VHS was the best we had.  This technology has got a long way to go.
  4. Google's "Daydream" VR headset
    Google’s “Daydream” VR headset

    GOOGLE AND YOUTUBE ARE WINNING:  So far, the only meaningful delivery platform for VR content (besides downloading big files locally) is YouTube, which has supported desktop VR playback for a while, not to mention Google Cardboard for Android and as of this week, also for iOS.  Some of the manufacturers and others have tried getting into the VR streaming provider game, even for a fee, but seriously folks, really? And today, Google launched its “Daydream” VR platform, which combines native operating system integration with the headset product sketched at right that’s an open standard, and affordable compared to the Oculus Rift debacle (setting aside gamerz, of little interest to filmmakers).  Samsung stands to be (and deserves to be) punished for trying to wall in their Gear VR platform for boosting Galaxy smartphone sales (greed always backfires), just as they are locking out non-Galaxy phones from their new Gear 360 camera.

  5. WE NEED SURROUND SOUND:  Oddly but not surprisingly, the industry has lacked the “vision” to understand that VR is handicapped without surround sound.  If smartphones are the primary delivery mechanism (which can only continue to grow), they have got to add a protocol at some point for multi-channel audio output. Granted, there’s a whole camp of theoretical engineers who contend that special microphones in binaural feeds can effectively create multi-channel space around our heads from stereo headphones, but setting aside that debate, the sound still needs to track our movement on the application side. Lacking a standard on both these hardware and software fronts, we’re screwed for the foreseeable future. Content creators are struggling with how to meaningfully engage viewers back into narrative structures, despite the 100% freedom of movement in VR, and surround sound design (hey, turn your head over here!) is the obvious alternative to drawing a big ugly arrow onscreen. Nobody’s talking about this amid the rush to cash in on the visual gimmick, but it needs to happen…last year.

Clearly my head’s spinning with these new dilemmas of virtual reality that conventional cinematography never had to contend with (or, it’s deja vu).  So, I’ve headed further down this Web community path, and built an integrated platform called VRcine.  I’m feeding you daily news at www.VRcine.org (where you can sign up for a never-more-than-once-per-day digest), and up-to-the-minute content via the Facebook Page at facebook.com/VRcine, and the Twitter feed @VRcine (and even Google+ if you’re into that).  I’ve got playlists for video ON VR and IN VR at YouTube via the short link tube.VRcine.org, whose videos also flow into the social feeds every time they post.  And finally, here at the blog, you’ll see a new VR menu up top for drilling into the subject, as I’ll be getting my hands on the newest gear when they come to market, and sharing samples.  To start off, here’s something I shot with the Insta360:  better than the Ricoh Theta S, but still, eh.  I’ll have a full review, and production notes on making this video, up here soon.

Because VR videos cannot be embedded here, this link goes to the clip at YouTube. Check out the caption there for viewing advice.
Because VR videos cannot be embedded here, this link goes to the clip at YouTube. Check out the caption there for viewing advice.
May 18, 2016 FocusPulling Original, VRcine virtual reality, vr, vrcine Leave a Comment
11 May 2016

CreateSpace becomes Amazon Video Direct: What Does it Mean for Filmmakers?

Written by Paul Moon

Yesterday, in a surprise announcement, Amazon launched a new retail platform empowering video content creators to sell streaming media.  It’s called Amazon Video Direct, and you can sign up now.  What does it mean for filmmakers?

Previously, there were a few ways to get your films into the search results at Amazon.com, none of them ideal.  The blue chip way was to somehow strike a high-level business deal, generally via traditional distribution channels, for both physical media and/or streaming media — big shot territory.  For the rest of us 99%-ers, there was always (and still is) the option to just become an Amazon Marketplace seller, and use Amazon as an ordering system (you pack and ship DVDs/Blu-Rays after collecting the money, and giving a share of profit to Amazon), or to use Amazon as a complete order fulfillment system by sending them a batch of DVDs/Blu-Rays that they send out from their warehouses.  If you happen to move product, they let you know when inventory is low enough for another batch…at your own risk, since your bulk might not eventually sell.

CreateSpace royalties for Amazon Instant Video rentals and purchases
CreateSpace royalties for Amazon Instant Video rentals and purchases, being phased out

Lastly, for a long time there has been a parallel company under the Amazon umbrella called CreateSpace.com.  Analogous to another Amazon acquisition we all know too well (and hate), Withoutabox.com, it had a clunky/primitive interface, and its technology was (and still is) way behind the times.  The great thing about CreateSpace, though, is that it prints DVDs (not Blu-Rays, unfortunately) on-demand, as customers order them, so that you don’t have to risk buying in bulk.  (Who among us doesn’t get free “merch” almost weekly from our creative circles of friends? It feels generous at first, until you realize — usually with a significant other looming nearby eager to get rid of clutter — that it’s just a melancholy off-loading of unsold discs from two-projects-ago.)  Problem is, CreateSpace takes a gigantic, greedy cut of your profits from physical media:  like, literally, if you set the retail price at ten bucks, you make about fifty cents in profit from a sale.  It slides a teeny bit up from there, but seriously:  can we justify charging much more than ten bucks for a DVD these days?

At some point years ago, CreateSpace began offering the option to take that uploaded DVD media and “transcode” the video (it’s magic!) for Amazon Instant Video streaming.  So, when someone found your DVD on Amazon.com, they would also see an option to buy or rent the streaming version.  Profit margins have been better for that, yet there was always a laughable limitation when streaming via CreateSpace:  the maximum resolution is SD video quality (since it’s lifted from your retail DVDs).  No joke:  720 by 480 pixels.

Amazon Video RegistrationSo now, the newest kid on the block is Amazon Video Direct.  CreateSpace hasn’t explained very well how existing libraries will be affected, and whether CreateSpace content will have the option to keep their “spots on the shelves” preserving sales history, while upgrading the source media to HD.  In fact, existing CreateSpace users like myself are weirdly getting punished for having a loyal history with Amazon:  anyone can sign up immediately for Amazon Video Direct as a new seller (see the sample registration page at left), but migration of existing CreateSpace streaming videos to the new platform is expected to take about four weeks.  At this point, it’s also uncertain whether Amazon will offer any option to merge accounts.

Amazon Video SpecsWhen it comes to video specifications for your uploads (seen at right), Amazon Video Direct is much more modernized than CreateSpace’s low-resolution, low-bitrate DVD rips from MPEG-2 SD video.  In this sense and more, Amazon’s relatively low-key launch of its new platform is arguably a sleeping monster for people like us.  You’ve probably heard about, and maybe tried out, services for retail video-on-demand (VOD) offered by VHX and Vimeo Pro.  They are well-designed with extremely clean HD video capability, but there has always been an Achille’s heel at those platforms:  they aren’t integrated into any retail search engine like Amazon’s.  Proof positive: go to the bazillions of titles just sitting around, gathering no revenue and feeling super lonely (like my old film Lowertown Paducah, boo hoo).  Like real estate, the problem is simple:  location, location, location.

Granted, your profit margins are great at VHX and especially Vimeo On Demand, but then we’re right back to the real estate analogy:  it costs more to live beachfront, right?  Among all the graphics thrown onto this page, here is the one you really came to see:

Amazon Video Royalties

Like being represented by an art gallery, or consignment agreements, the cut of your Amazon Instant Video revenue is 50%.  That’s no change from the CreateSpace royalty schedule, but the streaming quality is better, and this is the newest thing with potentially more traffic.  But there’s more:  did you see that part about Amazon Prime?  You can also offer to get paid by the hour; but the royalty rate is piss-poor/laughable:  $0.15 (and probably lower from the indeterminate further option to allow pre-roll ads).  That movie I mentioned of mine, Lowertown Paducah, is also over at IndieFlix, and while that placement can’t even come close to the viewer penetration potential at Amazon’s platforms, the payout there ranges from 3 to 5 cents per minute.  And they do, after a bit of arm-wringing, pay.

So, is your content a good candidate for this new Amazon Video Direct service, and for Prime?  Speaking for myself, I plan to flush out my old films this way.  Many of us still control old projects that have some life left in them for niche audiences, and when it comes to this, the adage is:  what’s to lose?  But there’s a caveat: as explained in the help system at this link, eligible uploads must include English captions. Could be a big problem (and it is for me), while CreateSpace hasn’t clarified whether migrated films to the new service will be disabled or grandfathered if captions aren’t included.

As for deciding between sold/rented videos versus Prime revenue, I suppose that if you think you could get tons of views from something in your body of work (cat documentary?), you’ll benefit from the exposure implicit in Prime because members don’t have to pay to watch — and the nature of viral content is that more volumes of interaction increase exposure, search result hits, reviews, etc.  Meanwhile, the biggest virtue of Amazon (that I think folks taking exception can easily overlook) is that all smart TV platforms, meaning your average set sold in the past few years, have Amazon Instant Video capability as a native part of the interface.  That’s not true for Vimeo VOD, VHX, IndieFlix and so on.  And Amazon’s got another stake in this:  competing with Netflix.  All of these ingredients make for fertile ground when you’re trying to get exposure for your movies, and maybe even paying the bills.

May 11, 2016 FocusPulling Original Leave a Comment
13 April 2016

Zacuto Gratical Eye EVF: When HD and X Are Too Big

Written by Paul Moon

graticaleye6Zacuto today is announcing a new electronic viewfinder (EVF) to complement their initial flagship Gratical X, and their upgrade-able Gratical HD that is basically a Gratical X without key scopes (left to a la carte firmware upgrade purchases).  The new Gratical Eye is the smallest of them all, scaled down to a little bulb, while ironically needing to integrate with a fully rigged-out system.  Reason is, unlike the other Graticals that take standard Canon batteries, it doesn’t have any sled for a battery, and relies upon a 2-pin Lemo connector that you need to plug into an external power source (say, the V-Mount adapter you’re using with your camera rig, or on a professional camera, its own auxiliary power port).  Also, unlike the other Graticals that have both HDMI and SDI inputs, the Gratical Eye only has a BNC connector for HD-SDI.  So clearly, it’s for a very specific configuration that you may or may not have (or want) — but there’s meaningful savings in size, and a lower cost of $1,950, compared to the similarly fully-featured Gratical HD that remains $2,450.  At just 14 ounces, it’s much lighter than the 1.25-pound bigger bricks.  But like those others, it has a standard Arri rosette for mounting, and a Micro-OLED display with 5.4 million pixels, providing usable 720p resolution (with extra room for scopes and other data across its full 1024 lines of resolution).

graticaleye5Another critical limitation that you need to be prepared for is, it still won’t take 4K natively!  That can be a deal-breaker for some, but there are ways around the limitation that you might overlook at first.  Namely, if you’re recording 4K as opposed to 1080p internally, you still can set the HDMI output of your camera to deliver a distinct 1080p signal.  And though the Atomos 4K recorders do not downscale, Convergent Design’s do.  Limitation aside, what you get with all these Graticals is best-in-class durability, as they’re built like a tank, with eye cups that Zacuto is known for, with fog control and solid diopters.  Zacuto also added a proximity screen saver, like Blackmagic’s new EVF designed for their URSAs, that saves battery power by blanking out when your eye’s not there.  Sadly, there’s no indication that the feature will be added to the prior Graticals — probably because the feature requires a hardware sensor that’s not just firmware upgrade-able.

The product isn’t vaporware and production models are actually going into the wild now.  Shipping is estimated to begin on April 25th.  For more information, visit Zacuto’s Store.

grat-compare

April 13, 2016 FocusPulling Original evf, gratical, zacuto Leave a Comment
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